Archive for February, 2018

Adopt the Blue Ocean Strategy: it ultimately makes competition irrelevant

Tuesday, February 13, 2018 – 01:00 Print Edition Business Lionel Wijesiri

 Today, let us recap what we have reviewed during the past few weeks.   We know that turbulent times have hit worldwide economies. The competition for a share of the consumer’s wallet is becoming more severe. In Chan Kim and Renee Mauborgne’s parlance, the Red Ocean is becoming more and bloodier.  

Companies can only ...