Small businesses need all the tools they can possibly get to increase their visibility in the market. Even if some people are skeptical about using it for small businesses, a business blog is an equally useful marketing tool just like social media, email marketing, among others. Using blogs draws attention to whatever products you are offering. Business blogging is as important ...
One of the most difficult areas of marketing is the website and its components which must be addressed separately, in order to be effective in generating leads or followers. As a consultant I layout three separate processes to a client that explain the Design, Content, and Optimization phases; all of which interact and should be evolving on a regular basis, in order to raise in ranking on search engines.
If you are running your own business or working in a demanding industry, then you may feel as if you are stuck in constant catch-up mode. Setting and achieving new professional goals may seem like a pipe dream, but it doesn’t have to. Here are some work tips that will help you Continue Reading →
One in four Americans now participates in the gig economy, according to the NY Post. New online and mobile platforms like Uber, Etsy, Airbnb, and Lyft have made it easier than ever to make money in nontraditional ways. These sites have been driving others to embrace gig- or contract-based work of all sorts. But what does it take to become a successful freelancer?
Today, let us recap what we have reviewed during the past few weeks. We know that turbulent times have hit worldwide economies. The competition for a share of the consumer’s wallet is becoming more severe. In Chan Kim and Renee Mauborgne’s parlance, the Red Ocean is becoming more and bloodier.
It has been my observation, over the years, that many leaders rank low on empathy. They understand it intellectually, they just don’t pay enough attention, ask the right questions or comprehend that it is not just about what your colleagues think, but about how they feel. To be an effective leader you need to do more than just manage the ...
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