Investing in your SEO for the Highest Return On Investment

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What Does SEO Really Mean?

One of the most difficult areas of marketing is the website and its components which must be addressed separately, in order to be effective in generating leads or followers.  As a consultant I  layout three separate processes to a client that explain the Design, Content, and Optimization phases; all of which interact and should be evolving on a regular basis, in order to raise in ranking on search engines.

I do not claim to be an expert on the innards of today’s engines, but really, I do not have to .. it is more important that I truly understand who is going to be visiting a website and why. From that kernel of information it is onto the road of trying keywords/phrases that become the building blocks of your websites content; stories, videos, photos, and so forth.  The programmatic backend is something that should be done at the inception, just following the initial “aesthetic design” phase, then it’s onto discussions of the ideal client, and what that ideal client is interested in.  That exercise alone can take some time to truly ponder and research ideas and statistics.

From there, you will create or curate content that matches the intended audience which is then analyzed and adjustments.  It could be anything from using the word “properties” instead of “houses” to someone who wanted to differentiate the type of investor vs just a homebuyer.  Different mindset, different lingo, and so forth.  The battle for rankings is an interesting one; one that I personally do not enjoy, but if done correctly, is highly affective on getting attention on the Internet.

Search Engine Watch is a good site that is intermediate of complexity and a bit easier to understand. I found this article that delves into the topic a bit more.

How to invest in your SEO for the highest ROI | Search Engine Watch

How to invest in your SEO for the highest ROI | Search Engine Watch

Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.


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